![]() ![]() Many consumer goods manufacturers and retailers have incorporated, or are in the process of incorporating, an e-commerce component to their business. Note: The industry scope exclusively applies to “pure-play” e-commerce operations and does not address the manufacturing or brick-and-mortar retail operations of companies. Because of the accessibility of e-commerce sites, the industry is a global marketplace for buyers and sellers. Firms in this industry sell to consumers as well as to other businesses. ![]() The E-Commerce industry is composed of firms that provide an online marketplace for other firms or individuals to sell their goods and services, as well as retailers and wholesalers that provide an exclusively web-based platform for consumers to buy goods and services. ![]()
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